Fashion Est. has just launched, providing the next generation of SA fashion designers with a studio, retail and event space.
Fashion Est. has just launched, providing the next generation of SA fashion designers with a studio, retail and event space, where creatives can function as a collective to showcase their work and produce new collections, while sharing the skills and knowledge that will assist them to cultivate their brands.
Open from Tuesday to Saturday in the North Adelaide Village, Fashion Est. is currently home to six incredible emerging fashion brands; Autark (by Sophia McMahon), Petar Prodanović, Peloponnese the label (by Patricia Pantelios), Josephine-Rose Arganese, Lian by Lian (by Rachelle Gosden) and Katya Komarova.
An initiative of the City of Adelaide, Lord Mayor Sandy Verschoor is excited to support local, up and coming designers.
“It’s wonderful to see Fashion Est. come to life in North Adelaide, activating a vacant shop in a prominent retail space, while providing invaluable opportunities for these emerging talents,” said the Lord Mayor.
“The fashion industry is incredibly important to Adelaide and with the help of the South Australian Fashion Industry Association we think we have created something pretty unique.
“It’s not often people can go shopping and see the whole process, from concept to creation, while interacting with the designer.
“These young designers are creating some incredible works and this council initiative is giving them a platform to take their business aspirations to the next level.”
The resident designers will learn important aspects of running a successful shop, curating retail experiences, customer interaction, media and client events and activations, and offers the crucial infrastructure and elements needed for emerging creative talent to showcase and develop their ideas, designs, and business models.
Fashion Est. includes a fully functioning studio space suitable for designing, cutting and machining, giving the designers an opportunity to create new designs and the public a first-hand view into the creative design process.
The high-profile retail space has lounge and meeting areas, dressmaking and display mannequins, and signage options available to the designers and can also be used for exhibitions, events, and workshops.
It’s hoped Fashion Est. will act as a catalyst for industry partnership and entrepreneurialism. The spirit of collaboration and goodwill that underpins the project, and the in-store public reaction to the concept has been incredibly supportive.
Open Tuesday – Saturday 10am-4pm Shop 20, North Adelaide Village 61-85 O’Connell Street, North Adelaide Find out more here: https://fal.cn/3qmY5
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